|
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows. ==History== When the giant nineteenth century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. The store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. In the twentieth century, well-known artists such as Salvador Dalí〔"How Much is that Dali in the Window", On This Day in Fashion, Kristine Lloyd, On This Day in Fashion, 16 March 2011, http://onthisdayinfashion.com/?p=12135〕 and Andy Warhol 〔"Andy Warhol, 'Window Display for the Bonwit Teller Department Store', New York, 1960 " Photograph by Mike Kelley, http://www.tate.org.uk/art/artworks/kelley-andy-warhol-window-display-for-the-bonwit-teller-deprtment-store-new-york-1960-l02640〕〔"Andy Warhol" Gagosian Gallery, retrieved 5 December 2013, http://www.gagosian.com/artists/andy-warhol/〕 created window displays. In the beginning of twenty-first century visual merchandising is forming as a sсience. Nowadays, Visual Merchandising became one of the major tool of business promotion which is widely used to attract customers and increase sales. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「visual merchandising」の詳細全文を読む スポンサード リンク
|